Song Airlines Lives Up To Its Name; Will Blast Passengers With Music Ads

from the just-what-we-wanted dept

While the captive audience is dead for most advertising, there are still a few places where the audience may be a bit more captive than elsewhere -- and airplanes are one example. Apparently, Delta's Song Airlines (its attempt to be more like JetBlue) also has a record label, called Song Records, which will be promoting some one-hit wonder from the 90s to passengers on the airline. Not sure there's any real synergy here, other than the name of the airline. Still, you know that the airline industry is seriously struggling when the best they can do is to expand into the music industry.

Reader Comments (rss)

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    dorpus, May 31st, 2005 @ 10:04am

    How about Bachelor Party Airplanes?

    What if someone starts Bachelor Airlines, with thumping music that shakes the plane, campfires in the aisle, and a minimum of 20 beers per passenger?

    You could always be the life of the party by throwing a propane gas tank or car battery into the campfire....

     

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