Song Airlines Lives Up To Its Name; Will Blast Passengers With Music Ads
from the just-what-we-wanted dept
While the captive audience is dead for most advertising, there are still a few places where the audience may be a bit more captive than elsewhere -- and airplanes are one example. Apparently, Delta's Song Airlines (its attempt to be more like JetBlue) also has a record label, called Song Records, which will be promoting some one-hit wonder from the 90s to passengers on the airline. Not sure there's any real synergy here, other than the name of the airline. Still, you know that the airline industry is seriously struggling when the best they can do is to expand into the music industry.