Does The Day Pass Solution Work?

from the maybe,-maybe-not... dept

Adam Penenberg's latest column about the online media world takes a look at the "balancing act" Salon has between fee-based and advertising-supported content. While most sites seem to decide to go with one or the other, Salon (for a while now) has the option of either paying a subscription fee for access, or forcing people to "watch" (er, have running in the background while you do something else) a commercial ad for a "day pass" to the site. The folks at Salon say it's working out quite well. The advertisers are happy with it (the ads apparently perform better than regular ads) and visitors who don't want to pay, don't have to. It's an interesting model, but as Penenberg points out towards the end of the article, the obstacles still make it more difficult for Salon to be a part of the conversation. However, since there's no full block on content, they're not taken entirely out of the conversation. The fact that their content is often unique certainly benefits them, but it's not clear if this is really a sustainable model either. Still, it seems better than some of the alternatives.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Hostile17, 26 May 2005 @ 4:26pm

    Day Pass

    I download Salon to my Palm every day, with a Perl script.

    I long ago figured out that some of their Day Pass ads are less annoying and time-consuming than others, and it doesn't seem necessary to use the particular one they serve up for you on any given day. Just find one that's quick and use that.

    reply to this | link to this | view in chronology ]

    • identicon
      Jojo, 27 May 2005 @ 4:16am

      Re: Day Pass

      I'm doing just fine without Salon, ads or not. There is just so much good info for free available on the net that it doesn't make sense to me to put up with ads. I block them everywhere and I am not going to watch them to get a little more content which will just be more noise that blends together after a while. I've cut my RSS feeds down to 21 (and want to go lower) because it is just wasting too much time reading everything. Also, I no longer use a portal home page because of the time it takes to read everything. There is just too much information and not enough time to process it anymore!

      reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Essential Reading
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.