It's only taken a few years for AOL to realize that their high prices haven't helped to keep their customers who are fleeing by the million. When DSL prices keep dropping to the point that they often appear to be cheaper than AOL dialup, it's a pretty tough selling proposition for AOL no matter what else they offer. So, after losing all of these users and trying a variety of bad business model ideas, AOL is finally trying to lower their prices down to the level that most of their competitors were offering years ago, and which no longer seem particularly competitive, but which may convince some users to stick around for a few more months.