Can An Idea That Has Failed At Least A Dozen Times Be Called Innovative?

Overhype

from the hmmm... dept

Every other year or so someone seems to come up with the “new” idea of making an in-store kiosk for stores, to let people download their own software or music. It’s a terrible idea. It’s always been a terrible idea, and it always fails. There are bunch of obvious problems — that never seem to get solved as each new entrant tries. First, the machines break. The public pounding on a computer will break it. So, maintenance is really expensive. Second, while it can have a larger inventory (maybe), it is a huge bottleneck for shoppers. Only one shopper can use a machine at once — so you either need a lot of these kiosks, or there’s a very limited number of buyers. Many people sit there and waste quite a bit of time… before buying nothing — and no one else can use the kiosk during that time. And, of course, more recently, on top of all of this, is that it’s simply cheaper and easier to download at home and burn your own CDs. However, for some unexplained reason, the folks at Billboard’s blog think Wal-Mart’s attempt is an “innovation” and “will no doubt be a huge hit.” Considering that record stores tried this in the late 80s with a company called Personics, it’s hard to see how this is innovative, or likely to be a huge hit. There was also Virgin Megastores who tried this exact thing in 1999, and any number of other attempts in the past two decades… all of which have failed. So it’s a bit confusing that the folks at Billboard’s blog would be so giddy over this me-too offering, two decades too late.