Nintendo Copies Sony Who Copied Apple With Retail Store Plans
from the sounds-pointless dept
A year ago, Sony decided to mimic Apple's widespread success with their retail stores by setting up more retail stores of their own (the company already had a few). Now, it appears that Nintendo seems to think this is a good idea as well, and will be creating a Nintendo store in NY. Of course, it's still questionable how well these stores work for anyone other than Apple. Remember, computer maker Gateway tried the same thing and ended up losing a ton of money before closing the stores down. It works for Apple for a few reasons: mainly, that the company prefers to sell direct and has been de-emphasizing channel resellers for some time. This isn't true of Sony or Nintendo -- and the stores either upset their resellers greatly, or have to be priced way over the regular going retail price. At the same time, Apple's stores work because of the culture (maybe we should drop that trailing "ure") surrounding Apple products. The stores are designed to play up that culture and the whole concept of the Apple experience. It's not clear many other consumer electronics makers can pull off the same sort of success without the same level of devoted followers.