Techdirt is off for Martin Luther King Jr. Day! We'll be back with our regular posts tomorrow.Hide

Culture

by Brett




TiVo, Comcast Replace Stale Ignored Ads With Fresh Ignored Ads

from the out-with-the-old dept

In the cat-and-mouse game of getting DVR owners to watch ads, you have to hand it TiVo and friends on one score: they're not afraid to try new things. You may recall from a couple years ago the sweepstakes gimmick tied to Lexus ads, and more recently they've been testing a program that will put pop-up ads in your fast-forwarded ads. The latest twist is a joint development by TiVo and Comcast that will update your DVR's recordings with newer, more targeted ads. What's interesting here is not necessarily the impact on viewers -- negligible, at best, despite the inevitable protests of privacy advocates -- but rather TV's possible transformation to more Internet-like advertising concepts such as relevancy. More power to them, if they can pull it off.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.