AOL Gets Out Of The Adware Advertising Business
from the for-the-best... dept
One part of the adware business that doesn't receive nearly enough attention is the fact that there are a ton of big name brands that advertise via adware that is surreptitiously installed on users' computers. In some cases, the companies behind those brands probably don't realize what they're supporting, but many of them do. However, it looks like AOL is realizing just what a problem adware is. Last summer, the company bought Advertising.com, who provides an ad network. Today comes the news that Advertising.com will no longer place ads on adware products. Just like ISPs with anti-spam policies hosting spammers (or even selling mailing lists to spammers), ISPs selling advertising on adware not only looks bad, but increases their own support costs.