Apple Investigated For Price Difference In Europe

from the it's-all-marketing... dept

The EU is investigating how Apple is pricing iTunes downloads. They're apparently upset that downloaders in the UK are paying noticeably more than downloaders in France and Germany. This has something to do with exchange rates, of course, and the fact that the UK still prefers not to use the Euro. However, another interpretation may simply be the psychological and marketing issues associated with pricing. That is, it almost seems like Apple is choosing prices based on what looks/sounds good, rather than what's the actual best price.
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  1. identicon
    slim999, 1 Mar 2005 @ 1:03pm

    No Subject Given

    Wow, I bought a Coca-Cola in Bangladesh last week, and it cost me the equivalent of .25 USD.

    Looks like Coke should be investigated for also setting prices based on what the market will pay, rather than what the "best" price is.

    Wait! Isn't that what free markets do?

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