XM's Forced Upgrade

from the oh,-yes,-we-have-to-make-money dept

We were just wondering how satellite radio was ever going to make money and it appears that the folks at XM radio are wondering the same thing. To try to help move the process forward, they've decided to force everyone to upgrade to some premium services. The article describes it as a price increase, but also notes that premium services that people could pay extra for before are now included. That sounds more like forcing people to sign up for premium services they didn't seem to value that much before, rather than just a regular price increase. That's not a knock on the premium services -- some of which sound great. However, it does raise more questions about how XM and Sirius are ever going to make money.
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  1. identicon
    ffuege, 10 Mar 2005 @ 5:50pm

    No Subject Given

    It's not that they're forcing you to take on the premium services, it's really that they're having a rate hike and they decided to drop additional charges for the premium services to help make up for it.

    They probably would have seen a big drop in premium service subs if they just raised the price and then they may as well not have them. I think it was a good move.


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