Why Mobile TV?

from the what's-the-benefit? dept

There are so many mobile TV efforts underway these days, that it seems odd that the real use case hasn't been outlined. A few months back, I wrote why it seemed unclear why mobile TV would be a very big market and now Mobile Pipeline has a similar article noting that mobile TV seems to fail on two criteria that seem to explain why mobile applications are successful. First, video isn't a mobile application. There doesn't seem to be a huge advantage to being mobile and watching video. This is especially true in an age of TiVo. Second, it doesn't fit with the device or the activity. Watching TV on a tiny screen doesn't seem all that appealing and it's difficult if not impossible to do while actually moving. The thing that has always struck me about mobile TV is that it really doesn't provide much that's new in a way that provides value. I don't need to watch TV now because my DVR is recording stuff back home. Also, if I'm out and about, I'm out and about doing something, not watching TV. Obviously, there are some cases where these faults don't necessarily apply -- such as commuting on public transportation, or viewing video in the backseat of a car. However, are those markets really so big as to justify some of the investments being made in mobile TV? Again, it always seems to come back to a single issue: mobile devices are primarily communications devices, not broadcast devices -- and most of the mobile TV efforts seem heavily focused on simply moving the TV broadcast experience to the phone -- which just doesn't seem that compelling.

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  1. identicon
    Anon, 21 Feb 2005 @ 7:22am

    Like some cheese whith that whine?

    You offer nothing new in this, yet another rant about mobile TV. Who really cares? If it's really not in any demand then why worry about it? No one is going to buy it. If, on the other hand, you're wrong, and it is something people want, then you're just making yourself look foolish by constantly spouting off about how no one wants it.

    Me personally? If I had a cheap, and most importantly reliable mobile device I could watch TV on while on the bus I'd definitely use it, assuming it's not outrageously expensive.

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