Do Portal Deals Make Sense For Broadband Providers?

from the yeah,-but-why? dept

There's lots of talk today about Verizon's deal with Yahoo to offer a portal service for Verizon DSL customers. I've been avoiding talking about it all day, because it doesn't seem like a big deal. However, with all the press coverage, it does seem worth a mention -- for the specific reasons why this isn't a big deal. These deals represent a broadcast view of the world, suggesting that people need to have online content handed to them in a package, like the way they get television channels. The internet is wide open. I currently have DSL from SBC at home. Technically, it's SBC Yahoo DSL, but I have no idea what the Yahoo part is, because I'm getting the DSL so I have a connection to the internet, and not because of any special content or services I want from Yahoo. Sure, Yahoo will get a few more users, and Verizon no longer needs to worry about what to put on a front page that few people use, but in the grand scheme of things, this deal doesn't mean very much.
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  1. identicon
    Anonymous Coward, 17 Jan 2005 @ 10:20pm

    It's often worse than the free portal

    In fact, using Yahoo with SBC is actually less useful than for free Yahoo users. I make extensive use of Yahoo's great yellow pages, and it's integration with the My Yahoo page -- I want to find a business near my home or work, I type in the name, choose my home or work address from a drop-down, and click a button. But with SBC-Yahoo's My Yahoo page, Yahoo's yellow pages isn't available -- you're forced to use the SBC Yellow Pages, which makes you type in the "nearby" address or zip code every time. As a result, I signed up for a second Yahoo account, just so I could continue to use the yellow pages feature.

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