What Happens When SMS Is Used More Than The Web?

from the moving-on... dept

Newspapers are still trying to figure out how to profit on this whole web thing, and some people may already be moving on to something else. A study of young people in Spain shows that they use SMS messaging more often than they use the web, which has some wondering if newspapers targeting young people on the web are looking in the wrong place. Considering recent stories about how much more important spreading the news is compared to just reading the news, it would appear that newspapers would do well to look at better ways to help young people spread news stories via SMS. Of course, knowing the way they work, most will resist for a while, or will experiment with badly done spam campaigns instead of really understanding the medium.

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