Starbucks Managers Begging To Free Up The WiFi

from the please,-please,-please... dept

It doesn't take an economic genius to figure out that charging for WiFi is a dead end model when the competition is giving it away for free. While many of the restaurants and cafes offering free WiFi are singing its praises as it brings in more customers -- especially during the off hours -- T-Mobile is stubbornly sticking to their high priced plans. It appears, however, that their major retail partner, Starbucks, may be pushing back. Apparently, some Starbucks managers are begging upper management to let them free up the WiFi, because they know they're losing business to others. However, with T-Mobile's pricing setup, they don't even have the choice. This is just part of the reason that Wayport's pricing shift earlier this year was such a big deal. The way Wayport now prices, the venues get to choose for themselves how to price WiFi for customers. T-Mobile doesn't let them do that at all. Eventually, however, T-Mobile will have to come to its senses and realize they, too, need to update their pricing model.
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  1. identicon
    Bill Butler, 6 Mar 2007 @ 6:36pm

    wi fi starbucks

    I have been a T-Mobile customer for two years and a starbucks customer for 15 or so years. Starbucks quality has diminished a bit over the years...tho t moibile is a great co in my opinion...the best tech support the best phone co I have dealt with really...everything is set up automatically as far as my billing to auto debit my acct...and I guess while I could save 20 bucks a month...the time spent trying to find a wi-fi spot when out on the road would cost me more...Because of the fact I can find a starbuck practically anywhere and connect...and coffee of reasonable quality (though - it is not terrific) while out on the road it is a deductable expense (the coffee as well) so I see no compelling reason to go out and eliminate my hot spot acct with t-moble...until of course the infrastructure is there wi fi everywhere...then ...of course...I'll still have to settle for starbucks coffee...unless I happen upon a good independent...

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