Starbucks Managers Begging To Free Up The WiFi

from the please,-please,-please... dept

It doesn't take an economic genius to figure out that charging for WiFi is a dead end model when the competition is giving it away for free. While many of the restaurants and cafes offering free WiFi are singing its praises as it brings in more customers -- especially during the off hours -- T-Mobile is stubbornly sticking to their high priced plans. It appears, however, that their major retail partner, Starbucks, may be pushing back. Apparently, some Starbucks managers are begging upper management to let them free up the WiFi, because they know they're losing business to others. However, with T-Mobile's pricing setup, they don't even have the choice. This is just part of the reason that Wayport's pricing shift earlier this year was such a big deal. The way Wayport now prices, the venues get to choose for themselves how to price WiFi for customers. T-Mobile doesn't let them do that at all. Eventually, however, T-Mobile will have to come to its senses and realize they, too, need to update their pricing model.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    t-mo jackson, 16 Jan 2007 @ 1:18am

    Re: I disagree

    People in retail know that getting a customer in the door is the most expensive, challenging, important part of running a successful business. I know companies that would kill for a magic bullet like FREE wifi access. Any study has shown people never just sit in a coffee shop--eventually, over time, they pay. It my be coffee, a cd, a crumpet or they may meet a friend there and make them pay for the darn crumpet.
    It is truly a rare anomaly that a company the size of Starbucks would withhold one of the greatest customer count increasers in coffee shop history from its marketing arsenal. There are so many ways this free wifi could be juiced. How about a free wifi pass with a purchase...duh.
    Let's see 3.00 latte 3x a week = 36.00 month and don't forget the occasional crumpet. You see it is so strange to see a company gut themselves so openly. Would you like some new clear coke with your t mobile wifi? Hey, have you noticed McD's coffee tastes better w/ free wifi?

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Advertisment

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.