Starbucks Managers Begging To Free Up The WiFi

from the please,-please,-please... dept

It doesn't take an economic genius to figure out that charging for WiFi is a dead end model when the competition is giving it away for free. While many of the restaurants and cafes offering free WiFi are singing its praises as it brings in more customers -- especially during the off hours -- T-Mobile is stubbornly sticking to their high priced plans. It appears, however, that their major retail partner, Starbucks, may be pushing back. Apparently, some Starbucks managers are begging upper management to let them free up the WiFi, because they know they're losing business to others. However, with T-Mobile's pricing setup, they don't even have the choice. This is just part of the reason that Wayport's pricing shift earlier this year was such a big deal. The way Wayport now prices, the venues get to choose for themselves how to price WiFi for customers. T-Mobile doesn't let them do that at all. Eventually, however, T-Mobile will have to come to its senses and realize they, too, need to update their pricing model.
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  1. identicon
    mike schleif, 19 Nov 2004 @ 1:20pm

    why consider starbucks

    i don't know who the morons are that a re still using pay wifi at starbucks, in new orleans, la starbucks is a relatively minor coffee shop (CC's and PJ's have been here since the 70s at least) and the only one that doesn't offer free wifi not to mention the fact that a bunch of bars and resturants in the french quarter are starting to offer free wifi just like the mojority of the hotels in the city, in fact i don't see how pay wifi at starbucks and KINKO's is making any money at all...

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