Predictions

by Mike Masnick




Search Engines Are Parasites That Will Kill The Publishing Business?

from the um.--ok. dept

Search Engine Watch points to a recap of an Association of Online Publishers (AOP) conference last week where attendees were told that search engines were "parasites" that will kill all growth in the online publishing business. The reasoning isn't entirely clear. Basically, he believes that everyone is using search to start their news gathering, but that big publishers will be able to manipulate search to their advantage. It appears that someone from the Economist doesn't necessarily agree. He notes that Google is killing off the importance of brand in the publishing business, as people just accept the top results. Thus, some random blogger (the horror!) might get more attention than the Economist. Both of these speakers are wrong. First off, while there is some search engine manipulation, it's unlikely to be powerful enough to completely block out additional sources. Second, many people do still make use of brand and don't entirely rely on search to find their news. They may have a few sources they like and some random searches for other info -- but as more people learn not to trust a single source that actually helps brands that have built up some level of trust.

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  • identicon
    steel buildings, 28 Oct 2004 @ 2:29pm

    No Subject Given

    What search engines and the Internet in general have done is destroyed the monopoly of the news companies. People will still look for credible sources, but now you don't need a million dollars to be viewed as a credible source and you can easily and cheapily have your voice heard.

    reply to this | link to this | view in chronology ]

  • identicon
    doug, 28 Oct 2004 @ 3:40pm

    Ever get the feeling they cant compete?

    People who have a good product, price it reasonably and market it affectively dont need to worry about impending competition as long as they continue to remember their customers.

    Using search to find news is a stretch unless you are looking for something not found readily on your news module, favorite site, etc.

    I agree that Google is a biased search engine as they sell top spots, hence I merely dont use them.

    All the hype over single search engines crack me up. I am waiting for the rest of the media to discover aggregate search tools like Copernic Pro, which has been around for several years and getting better all the time, which searches a dozen or so customizable engines, and then applies algorithms to determine the actual value of the content against the performed search. I always find immediately what I am looking for with this tool.

    Anyway, there's my two cents worth...

    reply to this | link to this | view in chronology ]

    • identicon
      DV Henkel-Wallace, 28 Oct 2004 @ 7:05pm

      Google?

      Google sells top spots? That's news to me. Please tell me more. I have assumed Google makes their own decisions.

      reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 28 Oct 2004 @ 4:56pm

    The economist is correct

    Bloggers and search engines ARE parasites on the real publishing industry. Does google pay to have reporters in Africa and Asia?

    But what is The Economist's worried about? The charge per article on thier site.

    reply to this | link to this | view in chronology ]

  • identicon
    Jorgen, 29 Oct 2004 @ 12:17am

    No Subject Given

    Many of us certainly study brand media sites - and avoid them like the biased pest they are: New York Times, CBS News, Reuters, CNN, The Guardian ...

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 29 Oct 2004 @ 9:42am

      Google and top spots

      No, Google doesn't sell top spots. I've got enough # 1 ranks to prove it in any number of subjects. Google does run some AdSense ads over their results, but those are colored appropriately. Other sites - AskJeeves, for example - runs sponsored results first in a format that looks very much their normal results, so you could consider that "selling top spots".


      reply to this | link to this | view in chronology ]

  • identicon
    Chris, 29 Oct 2004 @ 10:19am

    What about RSS?

    Doesn't RSS create new branding mechanisms?

    reply to this | link to this | view in chronology ]


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