Steve Ballmer Channels The RIAA

from the how-nice dept

Looks like Steve Ballmer also wasn't present for Cory Doctorow's speech to Microsoft about what's wrong with copy protection. Microsoft, of course, is now working with the recording industry to come up with yet another attempt at copy protection, and Ballmer decided to trash Apple's DRM technology, saying that: "The most common format of music on an iPod is 'stolen'." This is only going to get more amusing as it goes on. It's really more of a dig at Apple than music downloaders, and it shows that Microsoft views Apple as the competition -- and not all the file sharing apps out there. Once again, they're missing what's really going on. Basically, Microsoft is now admitting that they don't care what the consumer wants, and are spending a lot of money to make a product with fewer features that does less than what current products already do. It's not hard to see why that seems like a backwards strategy, but if they want to go down that path, they're welcome to it. They just shouldn't expect everyone to follow. Update: Meanwhile, in another article, Ballmer claims the company is finally listening to its customers. It certainly doesn't sound like it concerning their stance on copy protection. Update 2:: A reporter who was there gives a little more perspective on what Ballmer actually said, suggesting it wasn't as bad as it originally sounded.
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  1. identicon
    TJ, 4 Oct 2004 @ 4:56pm

    Listening how

    Microsoft is focusing on listening to customers lately? Bull! Microsoft does everything possible not to have to listen to customers, limiting retail support to 90 days and farming that out to third-parties. As for large companies, Microsoft phased out many customer reps a few years ago. Those reps used to provide a lot of value, and they listened to the customer and shared what they learned within Microsoft. But it wasn't worth keeping them for that pesky "customers" thing. These days Microsoft's listening seems to consist of reading bad press and then reacting when necessary.

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