The First Rule Of The Olympics: You Can't Talk About The Olympics

from the stupid-stupid-marketing-policies dept

We've already talked about how the Olympics forced certain radio stations to pull their internet streams because they weren't approved for internet broadcasts of the Olympics, and now comes the news that no athletes participating in the games are allowed to talk about their experiences on websites. Considering the number of empty seats (and the weak television coverage), giving the games a more personal feel, letting the athletes talk for themselves (rather than those sappy profiles on TV) would help people to connect more with the games. That, though, would involve remembering that the games are actually about what happens in the events, and not how much the Olympics can squeeze out of sponsors. Haven't they figured out yet, that if no one cares about the games, no one will want to sponsor the Olympics any more? As for those who dare to disobey and actually talk about their experiences online? The Olympics are threatening to remove their credentials or possibly "take legal action for any monetary damages." Monetary damages? From posting your thoughts on the games? Seems pretty clear just how focused the Olympic organizers are on money instead of the athletes and the contests.

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  1. identicon
    RJD, 20 Aug 2004 @ 11:53am

    Re: No Subject Given

    Something called 'nationalism' died along with the cold war and the 'games' died when american professionals were allowed to participate. It used to be country vs. country (USA vs USSR) or (USA vs GER) but we are nowhere near as rah rah america as we used to be ... at least toward major industrial nations (sorry, the terrorists don't count cause you can't figure out what country to be mad at). So it's more about the athlete vs. the athlete.

    The pro's being in the games suck. These guys play each other all the time and really have nothing to prove ... or at least that's what their attitudes would convey.

    And the 'way things used to be' isn't any more so forget that logic. American athletes now get endorsements long before they hit the games and as part of that endorsement usually have to sell their souls; as well as thier opinions. It means money for them to compete at the same level as other athletes who are nationally funded.

    Their are still the athletes who compete for the love of the sport or to find something within themselves that the next person doessn't have ... but they are rare. Very rare.

    Money, big corporate dollars, allow us (me probably you) to see the games on 4 different stations, several different web sites, mixed media formats, ... alot of the coverage is stunning. Especially when you compare it to the offerings of the older olympics ... and it's because these money grubbing companies are pouring lots of dollars into it.

    I'm not advocating thier practice of wanting to quiet the athletes but I at least recognize they need/want to recover the money they have invested in producing the event. Yeah,, wait for the olympics DVD to come out with behind the scenes commentary. You know it's going to happen and it's all part of recovering their costs and god forbid, profitting, which is what companies are SUPPPOSED TO DO. Next time your 401k sinks, remember, profit is GOOD.

    They (the corps) have to get more and more stiffling with content control in order to be able to sale it. I'm surprised the olympics aren't pay-for-view. Maybe two years from now.

    If the athlete(s) signed anything saying they'd keep quiet or make their thoughts/words exculsive to one of the coorporations, so be it. Honor thy Word.

    And that's not 'crap'. Let the corporations pull their money and sponsorships and see how many athletes actually get a chance to participate and see what kind of media coverage you get. High lights on sportscenter .. after baseball tonight.

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