The First Rule Of The Olympics: You Can't Talk About The Olympics

from the stupid-stupid-marketing-policies dept

We've already talked about how the Olympics forced certain radio stations to pull their internet streams because they weren't approved for internet broadcasts of the Olympics, and now comes the news that no athletes participating in the games are allowed to talk about their experiences on websites. Considering the number of empty seats (and the weak television coverage), giving the games a more personal feel, letting the athletes talk for themselves (rather than those sappy profiles on TV) would help people to connect more with the games. That, though, would involve remembering that the games are actually about what happens in the events, and not how much the Olympics can squeeze out of sponsors. Haven't they figured out yet, that if no one cares about the games, no one will want to sponsor the Olympics any more? As for those who dare to disobey and actually talk about their experiences online? The Olympics are threatening to remove their credentials or possibly "take legal action for any monetary damages." Monetary damages? From posting your thoughts on the games? Seems pretty clear just how focused the Olympic organizers are on money instead of the athletes and the contests.

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  1. identicon
    Anonymous Coward, 20 Aug 2004 @ 11:27am

    Re: No Subject Given

    thats crap
    the olympics have been around long before nike and pepsi
    it was a world event that was once a treasure that has been bought and comercialized into nothing but another "friends" knock off
    for the athletes in the olympics (as opposed to our national sport league cash cows) it is about the love of the sport, not the cash. their perseverance through doing *whatever* from sunup to sundown every day since they were like 4.
    i get in big coporations case because nobody should OWN the olympic games, what ever happened to the common good? oh i forgot it was sold out and is now recouped in some companies bottom line. look at that GDP grow.
    you are either another sheep falling in line or your love of money has blinded you from seeing the truth that some things should not be bought, licensed, mass produced and cultured by focus groups all in the name of making another % profit.

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