Should PalmOne Focus On Entertainment?
Andrew writes “Considering all the hype surrounding the video iPod and forthcoming PMP’s I thought it worthwhile to review the significant existing digital entertainment capabilities of the Treo 600. Further take into account that PalmOne expects the Treo line of products to account for more than 50% of its revenues by the end of fiscal 2005 (vs. only 20% for Apple’s iPod). My position is that PalmOne will find it significantly easier to achieve this objective if it positions the Treo away from just a business tool to become a lifestyle device and thus of appeal to a much wider audience.” It’s an interesting take. I do believe that too many companies in the wireless industry are way too focused on “the business market” forgetting that many of these things became a success in the consumer market first, which then dragged them into the office. Still, the consumer/entertainment strategy was what Danger tried to do with their Hiptop, and that hasn’t gone over so well.
