The Return Of Letter Writing (Yes, The Paper Kind)

from the so-much-for-the-paperless-office dept

Yes, we all know that the paperless office is a joke. All those digital technologies created a lot more paper, because it was so easy to create and print documents. Still, communications have gone electric. Email is obviously the favored method for most people to communicate (with some people still stuck to the telephone). However, some are taking a step back. Realizing that all that (legitimate and spam) email has become overwhelming, a small, but growing, number of businesses appear to be returning to their letter writing past. They find that actually writing out letters gets them attention from executives who otherwise might ignore random emails. It's not as fast, and it's not as efficient, but it certainly sounds effective. We're not talking about direct mail, mass-marketing, but personalized letters designed to get attention. The article doesn't say so, but I would imagine this strategy may even work for job seekers as well. While, for years, HR people tried to get everyone to submit their resumes electronically, that's now resulted in resume spam inundated recruiters. I would bet that, especially with smaller companies, a paper resume would get more attention these days.

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  1. identicon
    Hoosier69, 26 Nov 2006 @ 7:20am

    I tend to be "old fashioned" in believeing that snail mail is more personal. I had sent a type of "inquiry letter" to a local govt. agency (Work One). I eventually had a face-to-face with the woman and mentioned my email. Had she received it? Nope. She admitted that she went ahead and deleted it, thinking it was spam.

    I rest my case...

    I haven't gotten any responses from employmemt inquiries by sending faxes, either. Simply put, I don't trust them. I don't trust that the actual person is going to get it in their hands. It also could get lost (this happened when I sent my doctor a fax this summer).

    I think a person may have a better chance at coming across as serious, etc. if they would have the additional choice of sending a cover letter and/or resume in the mail versus through online application methods.



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