McDonald's Trying DVD Rentals... Again?
from the hmmm... dept
A year and a half ago we noted that McDonald's had decided to run a trial program in the Washington DC area, where they offered DVD rentals out of a large vending machine at their stores. There wasn't much news about the program, and it seemed safe to assume it wasn't going anywhere. However, today, McDonald's is announcing what sounds like an identical DVD rental program in Denver - without mentioning at all that they've already tried this. It's a bit odd that they would roll out a second "test" program so much later, and not even admit they had done an earlier test of an identical system.