The Success Of Online Pizza Ordering
from the e-commerce-to--your-door... dept
Back in 2000, when we first heard about the concept of online pizza ordering, we were skeptical. Admittedly, it wasn't so much the idea of ordering pizza online, but the fact that someone wanted to create a "pizza portal" where you could order from whatever pizza maker you wanted. However, the general concept of ordering pizza online has really taken off - though, mostly directly from the websites of the pizza places - rather than in a competitive portal. By 2002, it looks like those individual pizza places had started to figure it out and many more were offering the ability to order online. More recently, they've started adding tie-ins with other services, such as the ability to get a free DVD with each order. Now, however, the latest reports show that online pizza ordering can be quite lucrative for a pizza place. One such popular pizza joint is doing 10 to 12% of their business through their online interface with some shops hitting 18%. Again, though, it turned out to be an issue of execution. The article discusses how they were careful to make the online interface very user friendly.