Is There Any Brand Loyalty In Wireless Services?

from the not-if-they-don't-deserve-it dept

A report on an interesting round table discussion about branding and wireless technologies suggests that (especially among young people) there is no loyalty to a brand in the wireless space. While this may upset the marketers at various wireless service providers, it really shouldn't be a surprise. Most of these services have done little to nothing to deserve loyalty. In fact, they've done a lot to push their customers away. While they used to be able to get away with it, there are a lot more choices and consumers (especially young ones) are a lot more informed these days. It's no longer just about building a cool brand, but one that actually deserves loyalty.

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