Google Fed Up With Bad Keyword Choices

from the let-us-do-it! dept

Search engine optimizers charge a lot of money to companies to help them choose better keywords to trigger their Google ads. However, it appears Google thinks they can do a better job themselves (or at least help those who don't bother shelling out money to an SEO firm) by scanning the advertiser's website and automatically picking the best keywords to trigger ads. This seems like a natural extension of their contextual advertising offering - where the idea is to scan content pages to determine what kind of advertising should show up on that page. The difference here is they'll be scanning pages to determine what kind of advertising should attract people to that page. One aspect of this would apparently allow online merchants to provide a data feed of their products, to automatically have them show up in (hopefully relevant) searches as text ads. In some ways this is quite similar to the technique used for paid-inclusion in other search engines - but the ads will still be separate. As with any automation of such things, the big question is in how well it works. Companies aren't going to be thrilled if their advertising starts showing up on searches that have no relevance.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    Anonymous Coward, May 11th, 2004 @ 8:43am


    These guys are brilliant.

    SEO business owners that are going to be working at McDonald's soon when this hits the market.

    reply to this | link to this | view in thread ]

  2. identicon
    Anonymous Cow-ard, Jan 8th, 2005 @ 3:41pm

    Re: Damn

    Brilliant comment! In deference to your wisdom, I have just sold my SEO company and have purchased a McDonald's franchise, just to be a little ahead of the curve. Thanks.

    reply to this | link to this | view in thread ]

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
Insider Shop - Show Your Support!

Hide this ad »
Essential Reading
Techdirt Deals
Hide this ad »
Techdirt Insider Chat
Hide this ad »
Recent Stories
Hide this ad »


Email This

This feature is only available to registered users. Register or sign in to use it.