How To Fail: View Emerging Tech As A Threat, Not Opportunity
from the classic-recipes dept
The newspaper business has been struggling for quite some time, and like many other businesses that can't figure out how to adapt to new technologies, it's not hard to see them making mistake after mistake. This article first appeared last week, but as it's getting spread around further, I finally realized what was bugging me the most about it. It's all about how the newspaper business is trying to deal with the "threat" posed by text messaging on mobile phones. Since they're in the content business, they focus entirely on the content, and coming up with ways to adjust the content to make it more compelling to those who spend more time staring at their mobile phone screen than at a newspaper. Instead of viewing the "thumb generation" as a threat, they should be viewing it as an opportunity. They know where people are looking, they know what they're doing, why aren't they trying to deliver news to mobile phones? Instead of focusing on the content, look at the delivery mechanism and realize this is a better way to serve the constituency that doesn't see the point of getting today's news tomorrow.