Newspaper Industry Continues Their Missteps
from the going-backwards dept
Last year we wrote about why charging for newspapers online doesn't make sense. It's a backwards move, trying to force an old business model onto a new delivery platform that won't have it. It actually does more damage to the newspaper by cutting off opportunities - especially as the online advertising market is taking off again. And, yet, many more newspapers seem headed in that direction, mistaking squeezing more revenue out of a dwindling readership for actually figuring out how to embrace the opportunities that the internet presents.