Overhype

by Mike Masnick




How Much Would You Pay For Mesothelioma?

from the silly-search-engine-ad-pricing dept

One odd thing I've noticed on many content pages running Google ads is the number of times I come across random ads for lawyers looking to pick up patients who have some sort of disease - often for class action suits. It seems that there's a huge bidding war by lawyers looking to pick up clients - to the point that some single clicks on a search for "mesothelioma" are now costing firms $100 each. Mesothelioma, it turns out, is a disease often caused by asbestos exposure - and for lawyers, it's pure gold. Still, you have to wonder how many of those clicks are actual leads. Besides, now that people know this, expect content sites to start gaming the system. For example, how many blogs that use Google's AdSense will now be sure to write about this story in hopes of getting just such an ad and getting their share of the $100 clickthroughs?

Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Phil Ringnalda, 8 Apr 2004 @ 12:22am

    Spammers like it, too!

    I thought I'd see if anyone I know had already written about it, just to throw them a few dollars by clicking a link, but all I could find was comment spam: apparently not every ambulance chaser is willing to pay, so some just spam weblog comments instead.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 8 Apr 2004 @ 9:57am

    Building Codes

    A long time ago, building codes permitted the use of Asbestos in building materials.

    Then the codes changed. Somehow, the builders were immediately responsible for ripping out the old insulation and replacing it, and/or targets of a huge number of lawsuits.

    Were I in the business of building anything bigger than a doghouse, I would close my business every single time the building code changed with respect to materials permitted, and reopen a new one, just to hopefully stay ahead of the pointless and stupid lawsuits Americans launch as a means to feel better about being the victim of bad luck.

    reply to this | link to this | view in chronology ]

    • identicon
      AMetamorphosis, 9 Apr 2004 @ 9:10am

      Re: Building Codes


      Sadly, Americans ( and I'm an American ) have been taught that they are all " victims " and all are some how " entitled " to compensation.

      Our vast money draining lottery is proof of this.

      reply to this | link to this | view in chronology ]

  • identicon
    Jay Currie, 12 Apr 2004 @ 3:47am

    See you and raise you one

    Just for fun I spent twenty minutes and set up a blog at blogspot:
    Mesothelioma Attorney Blog
    It will be interesting to see if it actually gets ads and what, in the real world, the ads actually generate. I am not holding my breath.

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Special Affiliate Offer
Anonymous number for texting and calling from Hushed. $25 lifetime membership, use code TECHDIRT25
Report this ad  |  Hide Techdirt ads
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.