What Does Interactive News Mean To AOL?

from the not-much,-apparently dept

Mark Glaser notes that AOL is now promoting more "interactive" news that talks about "involvement journalism" and wonders if it's possible that AOL has actually understood participatory journalism. The simple answer is no. Not at all. AOL appears to believe that "interactive journalism" means you take some wire feeds, and add a message board or a poll to it. Maybe some streaming video, because, apparently, someone still thinks "interactive" means video. The real issue, of course, is that this won't matter much. Who uses AOL for their news coverage? It's pretty much the same thing you can find elsewhere, and the stuff that's really drawing interest for being different, the real "participatory journalism" is far away from AOL. So, they won't lose much with this new approach, but it's hardly interactive, and they certainly aren't going to gain much out of it, either.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.