Virgin Consumer Electronics

from the he'll-sell-everything-if-he-can-slap-his-brand-on-it dept

Is there anything Richard Branson won't sell, so long as he can slap a Virgin label on it? There's air travel, music, mobile phone service and who knows what else. Now, there's also Virgin consumer electronics. Since it seems like every third company these days is trying to move into the (often tight margin) consumer electronics business, you have to realize that this is purely a marketing play (Virgin, after all, is simply a marketing vision). He even admits in the launch of the products that the goal is to get people to buy these gadgets so they feel more comfortable going out and buying a Virgin mobile phone plan and a flight on Virgin Airlines. How long until they offer the "Virgin Lifestyle Plan", where you pay a certain monthly flat fee and get everything: a Virgin Home with Virgin Furniture and a Virgin Car along with travel anywhere you want to go on a Virgin Plane?

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    Anon Bastard, Oct 16th, 2003 @ 9:30pm

    sorry in advance

    Hehe, that article had both "tight" and "virgin" in it. heh heh

    reply to this | link to this | view in thread ]

  2. identicon
    me, Oct 17th, 2003 @ 5:09am

    No Subject Given

    lets hope he doesn't get into the mail-order-bride business. ;)

    reply to this | link to this | view in thread ]

  3. identicon
    DJ, Oct 17th, 2003 @ 7:53am

    Dating Service

    I understand he was looking at a Dating Service as well, until he realized that a) there would be no repeate customers and that b) the market was fairly small to begin with.

    reply to this | link to this | view in thread ]

  4. identicon
    Anonymous Coward, Oct 17th, 2003 @ 8:33am

    No Subject Given

    I'm still waiting for Virgin Cola (the white diet stuff) to show up in the US.

    reply to this | link to this | view in thread ]

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
Insider Shop - Show Your Support!

Hide this ad »
Essential Reading
Techdirt Deals
Techdirt Insider Chat
Hide this ad »
Recent Stories
Hide this ad »


Email This

This feature is only available to registered users. Register or sign in to use it.