No Copy Protection On New Matrix DVD
from the mixed-messages dept
The movie industry seems to be sending mixed messages lately. Last week, all the fuss was about how they wouldn't even send out DVD screeners to voters for the Academy Awards, because they were afraid that the voters would quickly upload the movies to the internet. Yet, this week, the big story is that new DVDs are being released without any copy protection at all. Last year, we wrote about how Warner Brothers was releasing some copies of the Harry Potter DVD without any copy protection as an experiment. At the time, I suggested we'd never hear how well this "experiment" worked - but it appears we now have our answer. According to the LA Times, the DVD for The Matrix Reloaded won't have copy protection either (free registration required). When the Harry Potter experiment happened, Macrovision, the makers of the DVD copy protection technology Warner Brothers normally uses, was furious. They apparently changed their license to say that if you used their copy protection on some DVDs, you had to use it on all. It looks like Warner has responded by not using it at all. Someone in the article suggests that this is just a way to squeeze a little extra margin ($0.05 per disc) out of something that's guaranteed to be a top seller. However, it does say something interesting about how the movie industry views copying of their DVDs. For all the hype and worried rants from Jack Valenti, when it comes to saving $0.05 per DVD, they're willing to ditch the copy protection.