Overhype

by Mike Masnick




Coca-Cola Knows Where You've Been Drinking

from the just-lovely dept

Not quite sure what to make of this story, but it appears that Coca-Cola is looking to do a sweepstakes where the "winning" cans of Coke will contain a GPS device that lets them track you down - absolutely anywhere and hand you the prize. Of course, how many people are going to buy a cold can of Coke from the local convenience store, chug it down, and toss it in the nearest trash can, leading the camera toting prize delivery crew at the local garbage dump? If the GPS device is at all noticeable, then that sort of takes away the fun, doesn't it? However, if it's not noticeable, then can't "winners" accuse Coca-Cola of unwarranted privacy violations for following their whereabouts? Won't it be great when the prize van shows up to award the prize to someone who is where they absolutely shouldn't be (playing hooky from work, at a mistress, who knows where else)? Found over at BoingBoing.

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  1. identicon
    Anonymous Coward, 30 Sep 2003 @ 11:07am

    What about the power requirements?

    What about a power source?

    Maybe it needs to be like those Forever Flashlights, where ya shake it to juice it back up.

    "You're a winner! Please shake can vigorously for 2 minutes to activate transmitter"

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