by Mike Masnick

Coca-Cola Knows Where You've Been Drinking

from the just-lovely dept

Not quite sure what to make of this story, but it appears that Coca-Cola is looking to do a sweepstakes where the "winning" cans of Coke will contain a GPS device that lets them track you down - absolutely anywhere and hand you the prize. Of course, how many people are going to buy a cold can of Coke from the local convenience store, chug it down, and toss it in the nearest trash can, leading the camera toting prize delivery crew at the local garbage dump? If the GPS device is at all noticeable, then that sort of takes away the fun, doesn't it? However, if it's not noticeable, then can't "winners" accuse Coca-Cola of unwarranted privacy violations for following their whereabouts? Won't it be great when the prize van shows up to award the prize to someone who is where they absolutely shouldn't be (playing hooky from work, at a mistress, who knows where else)? Found over at BoingBoing.

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  1. identicon
    Oliver Wendell Jones, 30 Sep 2003 @ 11:41am

    Can you picture it?

    Some guy/girl who's guilty of breaking some minor law, buying a can of Coke from a vending machine on the street of some major metropolis, they pop the top, turn the can upright to take a big swig of cola when suddenly an unmarked van pulls up, screeches to a halt and a bunch of yelling, screaming people jump out of the van, some carrying video cameras and come running at the person who is now spewing cola all over the sidewalk and quickly looking around for an escape route...

    Or, a gun-toting felon who's trying to relax and enjoy a cold drink finds himself in the same situation and opens fire on the 'prize crew'.

    Could make for some interesting PR...

    Dang, I'm starting to sound like Dorpus...

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