Overhype

by Mike Masnick




Coca-Cola Knows Where You've Been Drinking

from the just-lovely dept

Not quite sure what to make of this story, but it appears that Coca-Cola is looking to do a sweepstakes where the "winning" cans of Coke will contain a GPS device that lets them track you down - absolutely anywhere and hand you the prize. Of course, how many people are going to buy a cold can of Coke from the local convenience store, chug it down, and toss it in the nearest trash can, leading the camera toting prize delivery crew at the local garbage dump? If the GPS device is at all noticeable, then that sort of takes away the fun, doesn't it? However, if it's not noticeable, then can't "winners" accuse Coca-Cola of unwarranted privacy violations for following their whereabouts? Won't it be great when the prize van shows up to award the prize to someone who is where they absolutely shouldn't be (playing hooky from work, at a mistress, who knows where else)? Found over at BoingBoing.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Oliver Wendell Jones, 30 Sep 2003 @ 11:41am

    Can you picture it?

    Some guy/girl who's guilty of breaking some minor law, buying a can of Coke from a vending machine on the street of some major metropolis, they pop the top, turn the can upright to take a big swig of cola when suddenly an unmarked van pulls up, screeches to a halt and a bunch of yelling, screaming people jump out of the van, some carrying video cameras and come running at the person who is now spewing cola all over the sidewalk and quickly looking around for an escape route...

    Or, a gun-toting felon who's trying to relax and enjoy a cold drink finds himself in the same situation and opens fire on the 'prize crew'.

    Could make for some interesting PR...

    Dang, I'm starting to sound like Dorpus...

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Show Now: Takedown
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.