by Mike Masnick

Legitimate Email Marketers Still Going Strong

from the spam-not-crowding-them-out dept

For all the talk of spam crowding out legitimate email marketing messages, a new study suggests that those in the email business have actually been doing better lately. The study was done by Doubleclick, hardly a disinterested party, but the results still seem a bit surprising. While many had assumed that the increasing levels of spam would cause more people to simply ignore legitimate messages, the study found the opposite to be true. Lately, more people are reading and clicking through on email marketing messages. The rates are still fairly low, and there are probably other contributing factors (people more comfortable with being online, improving economy, etc.). Still, for all the talk of how dead email is for marketing, it appears there's still some life left in it. That said, I can't think of a single such email that I actually read any more.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Anonymous Coward, 17 Sep 2003 @ 12:24pm

    Qualifications as 'legit market email'?


    What qualifies as Biz Ham, these days? Is it just the mail from victoriasSecret that She Who Must Be Obeyed receives every now and then, and which my Visa dreads? Or does it also include the texty ads that hitch rides on my list mail from tech pubs? Some of the latter are better targeted to me than the techpubs themselves, and I do click on a few.

    Are they Ham or Biz Ham, then, if it's the biz part that is of more value that day than the ham?

    reply to this | link to this | view in thread ]

  2. identicon
    w.h., 17 Sep 2003 @ 9:58pm

    No Subject Given


    1) Email from my software vendors letting me know that the new version of their software is now available.
    2) Certain merchants with notably excellent prices telling me about the latest excellent deals.

    I think email is better for drawing people back when said person has indicated an interest, not in trying to reach disinterested-but-receptive parties.

    reply to this | link to this | view in thread ]

  3. identicon
    Laura Watson, 14 May 2014 @ 2:05am

    Email Marketing

    Great post! I always wait to see this type of important and useful information regarding email marketing. And I am really glad to find this information on this blog. I will be glad to meet this blog again. So please keep it up.....

    reply to this | link to this | view in thread ]

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories


Email This

This feature is only available to registered users. Register or sign in to use it.