Legitimate Email Marketers Still Going Strong

from the spam-not-crowding-them-out dept

For all the talk of spam crowding out legitimate email marketing messages, a new study suggests that those in the email business have actually been doing better lately. The study was done by Doubleclick, hardly a disinterested party, but the results still seem a bit surprising. While many had assumed that the increasing levels of spam would cause more people to simply ignore legitimate messages, the study found the opposite to be true. Lately, more people are reading and clicking through on email marketing messages. The rates are still fairly low, and there are probably other contributing factors (people more comfortable with being online, improving economy, etc.). Still, for all the talk of how dead email is for marketing, it appears there's still some life left in it. That said, I can't think of a single such email that I actually read any more.

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  1. identicon
    Anonymous Coward, 17 Sep 2003 @ 12:24pm

    Qualifications as 'legit market email'?


    What qualifies as Biz Ham, these days? Is it just the mail from victoriasSecret that She Who Must Be Obeyed receives every now and then, and which my Visa dreads? Or does it also include the texty ads that hitch rides on my list mail from tech pubs? Some of the latter are better targeted to me than the techpubs themselves, and I do click on a few.

    Are they Ham or Biz Ham, then, if it's the biz part that is of more value that day than the ham?

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