Most Everyone Predicting Disaster For Self-Destructing DVDs

from the the-latest-in-a-long-line dept

Back when Disney first announced plans to offer "self-destructing" DVDs in May, I pointed out that this was hardly new. Over the past few years many companies have tried to offer self-destructing DVDs and every single of one of them has failed. Mostly, it's because they're not offering something very useful to consumers, but rather are seen as taking something away. Giving them a 48-hour deadline before the disc turns to landfill fodder for future generations to worry about makes people nervous. At least with a regular DVD, they know they can return it late and just pay a bit extra. But, with this, it's a scary process to open the case, because you had better be damn sure you're ready to watch it. Now, plenty of others are predicting that this offering is going nowhere fast - and the biggest reason may be that somebody who isn't the sharpest knife in the drawer when it comes to pricing has decided to price the destructing DVDs at $7 each. $7!?! You can buy DVDs for about $10 these days, and those (according to Jack Valenti) last forever. Hmm. $7 for a DVD that lasts 2 days, or splurge and spend $3 more for one that I can still watch next week. Or, just spend $3 less and be bothered to swing by Blockbuster again next week and drop off the DVD. I'd say this entire idea has a high likelihood of self-destructing in a fairly short period of time.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    AMetamorphosis, 15 Sep 2003 @ 10:37am

    Divx died too ...

    Divx died too.
    Just don't buy 'em !
    We can decide if this technology succeeds or fails. In limited applications, like sending time sensitive material, this may be a useful technology, but as a means of marketing to the mass Disney buying public while contributing to landfill is sheer stupidity.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.