Studies

by Mike Masnick




Key Influencers Are Online

from the well,-duh dept

Get ready for more misplaced advertising online. A new study says that America's "Influentials" now get most of their info online. Influentials, if you didn't know (and I didn't) is the advertising world's definition of "the 10% of the U.S. population whose robust engagement with society influences the attitudes and behavior of the other 90%." This news, of course, shouldn't be a surprise to just about anyone (outside of the advertising industry, I guess).

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