Movie Studios Launch Anti-Piracy Ad Campaign

from the waste-of-money dept

The movie industry apparently didn't get the memo from the music industry explaining that putting out ads appealing to people's morality doesn't do squat when it comes to their downloading habits. The movie industry is now getting ready to launch a series of commercials telling people it's wrong to download movies, using movie industry employees like set painters and makeup artists to say that downloads hurt them. We've heard this all before, of course, and it's unlikely to make any difference. First of all, the movie industry needs to realize that they're selling a social experience - going to the movies - and not the content itself. Then downloading becomes less of an issue. Also, there's a part of me that hears about the ads and wonders if the monks who acted as scribes in the early days of the printing press would have put out similar ads asking people to think about their jobs before buying a printing press.

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  1. identicon
    Anonymous Coward, 22 Jul 2003 @ 2:56am

    Techies cannot take the moral high ground

    Back in the 80s, video games for the Atari 800 used to have lengthy slide shows that showed how software piracy causes programmers in silicon valley to lose jobs. When that didn't work, the software industry figured out how to make use of ID keys to register software before it can be used.


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