by Mike Masnick

Familiarity Breeds Content

from the it's-all-about-brand-association dept

You would assume this one would be obvious, but (as with many such things) now you have a study to prove it. It turns out that people who have a positive feeling towards a particular website tend to transfer those feelings to advertisers on that website. In other words, advertisers might want to focus on posting their messages on sites people like, rather than blanketing the entire internet. However, an even more important interpretation of these results should be (though, it's unlikely most advertisers/sites will realize this) that the use of annoying and intrusive advertising is bad. Those types of advertisements anger readers, making them less happy with a site (and less likely to return). Negative feelings towards a site are likely to be passed on to the advertisers who caused it as well.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  • identicon
    Anonymous Coward, 8 Jul 2003 @ 1:39pm


    But do we see annoying ads? Perhaps advertisers know that readers avoid looking directly at ads, therefore put them in their peripheral vision. A great many tricks can be played with fields of view, word associations, right hemispheres seeing different words from left hemispheres. The sentence after this one is true. The sentence before this one is false. Repeat every third third word you say say. Our thoughts are turning into insects, but only when they itch.

    reply to this | link to this | view in chronology ]

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: I Invented Email
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.