by Mike Masnick

Free Wi-Fi Gets Results

from the good-to-hear dept

For a while here, we've been arguing that there are plenty of benefits to retail establishments that offer free WiFi access to their patrons. Glenn Fleishman of Wi-Fi Networking News has always appeared to agree with this sentiment, so it's no surprise to see that he's one of the first journalists to write an article looking into the actual benefits received to places that offer free WiFi. He discovered that many places say that the free internet access has a payback period of less than a year. It brings in new customers, who often buy more (or stay in hotel rooms that would otherwise go unused). In restaurants and cafes, it also tends to bring in customers during traditionally slow business hours. And, of course, all of this doesn't even begin to touch on the fact that there are tremendous benefits for workers at such places to make use of the WiFi access themselves. Yet another example to show to people who say that there are no business models based on "free".

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.