Volo Car Museum Nets A Win In Volvo Web Fight

from the domain-name-non-squatting dept

A few months back we had the news about the domain name fight between the Volo, Illinois based Volo Auto Museum (which is a museum of "antique, classic, and muscle cars") and Volvo (the big automaker) over the domain name VoloCars.com since Volvo uses VolvoCars.com for their domain. I had pretty forgotten about the whole thing until someone from Volvo contacted me earlier this week to give me his side of the story. I was a bit surprised that (a) he tracked me down and (b) that a story from a few months ago mattered so much to them. I spoke to him this morning, and he says that he went out to the Volo Auto Museum (which he claims is "pretty cool") and talked with them. At first, he claims, the museum wanted to sell Volvo the domain, for a price that Volvo considered to be too high. Then, the two sides actually came to an agreement to let the museum keep the domain name - with some sort of assurance that they wouldn't turn around and sell it to another carmaker or use it to advertise cars that compete with Volvo. The next day, he says, the folks from the Auto Museum suddenly changed their minds and specifically said that they were going to do their best to squeeze some publicity out of the story. The part that I'm still confused by, though, is why Volvo then went to WIPO to try to take the domain. The guy at Volvo says they did it just to get a ruling on whether or not they had a right to the domain name. As for why he was suddenly interested in talking to me? Well, it turns out that the WIPO ruling just came out and the Volo Auto Museum gets to keep the name. My guess is that there's a bit of truth to everyone's side of this. If you look at their press releases, it's pretty clear the Volo Auto Museum was looking to get some free publicity out of this. At the same time, Volvo could have handled everything better and not gone to WIPO (which would have made this story a non-starter from the beginning).
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  1. identicon
    jim, 22 Jun 2003 @ 11:48pm

    Volo Car Museum Nets A Win In Volvo Web Fight

    I think that volvo has to show they defend their trademarks, or risk loosing them, so they
    had to do everything possible regardless of their real intent. This sounds like Volvo was
    doing the right thing and the Car museum was doing a sleezy publicity trick on a company
    with good intentions.

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