Online Fans Have The Muscle To Shape The Movie
from the took-Hollywood-long-enough dept
It wasn't all that long ago that we were running stories about how Hollywood was actively shutting down "fan sites" claiming trademark infringement - showing just how badly they misunderstood how the internet could be a powerful marketing tool. It appears that's starting to change. Studios are starting to encourage fan sites, and in some cases are using feedback from online fans to help shape the movies they create. This is clearly happening with many of the recent "comics-to-film" movies that are coming out, where loyal fans of the comics are fairly outspoken in their views of what any movie should do with their favorite characters. With Hollywood's history of viewing everyone as a criminal instead of a customer, it's surprising that they've even figured out this much. Hopefully this path to enlightenment will continue, and they'll realize some of the other benefits the internet provides.