Surprises

by Mike Masnick



Advertising A Google Search Instead Of A URL

from the neat dept

Someone at Wharton putting together radio advertisements for their executive MBA program realized that it wastes a lot of time to read out a whole URL on the air, and it wastes a lot of money to buy a keyword on AOL (that most of the target audience can't use anyway). So why not just tell people to do a Google search for their program? They realize there's a slight risk that the results of the Google search will change, but they don't think it's too likely. After all, they are the right response if you search on the proper keywords (which they give out in the ad). Seems like a pretty smart move. I wonder if it will now become common to see people place "Google search terms: x, y, z" in their advertising.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.