Predictions

by Mike Masnick




Will Popup Ads Go Away?

from the please-please-please... dept

The Washington Post has an article predicting that popup ads will go away simply because users absolutely hate them. However, it seems that getting this through to the advertisers is going to be a very long and slow process. The article even quotes somebody from Orbitz saying, "pop-unders are extremely important to us because consumers do like them." Um. No, people do not like them. I, for one, refuse to use Orbitz because of their damn popups, and I discovered today I'm not the only one, as this reporter comments on Orbitz's popup blitz: "The worst offender, at least in my experience, is the travel site Orbitz, which has ads everywhere I don't want them to be. As a result, I now have a very negative association with Orbitz."

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  1. identicon
    john q public, 19 Sep 2002 @ 12:30pm

    No Subject Given

    Since popup ads are always a commercial of some kind, my reaction to any popup ad is the same--close it. One cannot forcast the future. We only extrapilate the future based upon past experiences: popup ads are advertisements. Therfore, when I encounter a popup ad, I immediately close it. I do not read it. When the advertisers realize that they are abusing their potential customers, then they will stop with this kind of advertising.

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