by Mike Masnick

Be In The Ad

from the entertainment-as-advertising dept

I guess it's the next logical step. As broadcasters and advertisers are trying to figure out how to trick people into watching advertisements at the same time that video game companies are running promotions that will put your picture into their games, it didn't take long for advertisers to let viewers put themselves into commercials. That's the latest plan from Bud Light, anyway. They have a new online system that will let people upload pictures, and create virtual characters that can then be emailed around to friends. Other companies appear to be using the same technology to create their own virtual online spokespeople. This goes somewhat beyond product placement to the point where the advertisement itself is the entertainment.

Reader Comments

Subscribe: RSS

View by: Time | Thread

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.