Publishers Suing Gator

from the sue-sue-sue dept

A number of online content sites have teamed up to all sue Gator, saying that the company illegally sells ads for their sites, and then walks off with the profits. Gator offers a downloadable eWallet type app that includes some annoying adware that will pop up random ads based on what page you're viewing. Sometimes these ads block out other ads already on that site. Most users don't realize where the ads come from, and assume that they're from the site itself. Thus, Gator is making money by selling advertisements on the backs of sites who don't see any of the revenue - while also blocking those sites own efforts to make revenue from advertising. Should be an interesting case. While I think what Gator does is despicable, I do wonder if it's really illegal.

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  1. identicon
    David, 28 Jun 2002 @ 1:32am


    Will be interesting to see if this illegal or not. What can you compare it to in the real world? Gator would probably argue it's like people standing outside a popular shop handing out flyers - or slipping some flyers inside your morning newspaper. The publishers probably argue it's more like Gator covering over the ads on the shopfront, or pasting over the ads in your paper with their own... I guess it's about permissions - the people who download Gator give their permission (yeah, okay, it's hidden away in their T&C's, hardly anyone knows it's there, etc, but that's another issue) for Gator to do this; but the people whose ads or sites are being used have not. Who has the rights? My moneys on the big publishers...

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