Can Broadband Save Online Media?

from the not-through-advertising dept

An interesting article from the McKinsey Quarterly looking at a number of broadband based business models. While some think that increasing broadband adoption will provide more internet companies with ways to make money, this article takes a less optimistic view. They throw water on the idea that broadband adoption will rekindle the online ad market – showing that it’s unlikely to do much for it. However, they do see opportunities in online gaming and various tie-ins with other forms of entertainment. I think the tie-in issue is the biggest opportunity, though most companies have been slow to experiment with it.


Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Ctrl-Alt-Speech

A weekly news podcast from
Mike Masnick & Ben Whitelaw

Subscribe now to Ctrl-Alt-Speech »
Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...