Customers Don't Want DRM

from the well,-duh dept

While the government, the music industry, and the tech industry spend all their time arguing amongst themselves about the whole digital entertainment "problem", they keep forgetting about the most important people: the consumers. The consumers are willing to pay for music, but they don't want digital rights management technologies telling them what they can and can't do with their entertainment. They don't want to be limited. While I agree this is most likely true, this article bases the entire argument on the anecdotal evidence of one (yes, one) consumer. It would have been more interesting if they had some numbers to back it up - or at least spoke to a few more people. Either way, I'm beginning to run out of ways to try to explain to the entertainment industry that trying to block people from doing what they want to do isn't generally a good business strategy. Giving customers what they want is a good strategy. How difficult is this to understand?
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  1. identicon
    Mgallagher, 6 Jun 2002 @ 10:56am

    Give me a product I want, and I'll buy it

    Wow, they could have been writing about me instead of Davidian. Like him, I buy my music, I don't use trading services, and I love MP3s for my portable players (try taking 100 or so CDs to Europe for a few weeks). And I hate the idea of anyone telling me where, how and for how long I can listen to, read or view the things I pay for.

    I've been buying a lot of used CDs lately, for the same reason as Davidian isn't buying new: the current product stinks. If there were interesting things being released, I'd buy them and listen to 'em on the JB6000 at work.

    Why might CD sales be seeing a drop? Well, how about bad products that don't allow me to use them the way I want. Seems like pretty basic product planning errors are at fault, not Napster clones or anything else. I have no problem paying for what I want...it just needs to be a good deal for me.

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