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New Rules For Internet Advertising

from the visit-briefly-and-then-go-away dept

Wired Magazine is running a list of five new rules for internet advertising based on the "success" of pop-up ads. Since the ads only work when they're intrusive, and you don't want to show too many of them or you'll piss off the visitor enough not to come back, the new "rules" basically say content sites should focus on having people come in quickly (just long enough to get a pop up ad) and then have them go away. People who stick around a site (according to the article) are simply "freeloaders". Thus, online communities and stickiness are now bad. I reread the article to check to see if it's a parody, but I'm guessing it's not. I still stand by my assertion that any business model that requires you to annoy your users tends to be a bad business model, long term.

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  1. identicon
    Anonymous Coward, 24 May 2002 @ 12:56pm

    No Subject Given

    Thanks for pointing this out. I'll make sure I stop taking advantage of Wired.

    reply to this | link to this | view in thread ]

  2. identicon
    False Prophet, 24 May 2002 @ 1:14pm

    Captialists blow

    No...advdertising won't destroy the internet... What was once a free community is now torn asunder by these goofballs who need to screw up a perfectly good information exchange so that they can make a buck. What a great lot of limited, small-minded "men"...

    reply to this | link to this | view in thread ]

  3. icon
    Mike (profile), 24 May 2002 @ 1:19pm

    Re: Captialists blow

    I have no problem with capitalists. I do have a problem, however, with capitalists who can only think in the short term and who seem to go under the incredibly mistaken assumption that you should charge for everything.

    reply to this | link to this | view in thread ]

  4. identicon
    goneaway, 24 May 2002 @ 2:04pm

    The laughable part...

    is that more than a few folks employ pop up killers these days. Sites that have no content and two dozen pop up ads are just wasting bandwidth by bombarding people with advertising that they either will never see or will close as quickly as they possibly can.
    There are several sites (which will remain nameless) that I routinely visit who employ this kind of obnoxiousness. When I visit I do it with a text based browser and circumvent the pop up explosion altogether. Visiting familiar sites with a text based browser also reveals an ugly truth about most websites - there just isn't much real content there.

    reply to this | link to this | view in thread ]

  5. identicon
    bryan, 27 May 2002 @ 8:05am

    Re: The laughable part...

    right, I often feel bad when I surf to some site and my ie flickers for a couple seconds as they try to launch a pop-up(rolled my own pop-up killer for ie, anyone know how to do it for Moz?) really I'm scum, like one of those people that uses their TiVo to skip commercials and stuff.

    reply to this | link to this | view in thread ]


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